is now a lot of retail stores tend to avoid some of the stores, in order to reduce competitiveness. However, although there is a large supermarket 5 km death circle argument, but for small shops operators, the specific situation is not the case. The survey results show that, except for a few small shops around the supermarket there, other large supermarket surrounding, around a number of shops, the shop operators to make full use of the traffic brought from the supermarket, to explore business opportunities, and get very good returns.
opened a tobacco shop in Shanghai, the mart supermarket near Liu bluntly, although here than mature commercial street, there is still a certain gap in the flow of people, but his tobacco shop still can make full use of the mart supermarket shoppers, and has formed a stable customer groups. "Many acquaintances are at the supermarket, I come here to see, and regularly purchase some tobacco." He said. In his view, the mart supermarket is not a super monster, although alcohol also sold in the supermarket, but he is a threat to.
in fact, there are a number of shops around the supermarket around, and these shops can effectively use the flow of people from the supermarket, business is booming. Shop experts said Jiang Xinguo, supermarkets around the shops can indeed make full use of its traffic, engaged in business activities. Beijing, an agency survey shows that the daily flow of large supermarkets up to about 50000 people, and consumers have a certain spending power to the majority of young people aged from 20 to 35. Such as Carrefour supermarket data show that 60% of its customers are under the age of 34, and women are under the age of 70%. WAL-MART supermarket in the site, it requires a population of 1.5 km within the surrounding area of more than 100 thousand, within the range of 2 kilometers to reach the resident population of 12 ~ 150 thousand.
in fact, before the store opened, although the competition is a little stronger, but in fact, there is still greater security for passengers. After all, large supermarkets in the maintenance of customers is also very particular about. Large supermarkets will be held in a number of promotional activities, to continue to form a positive stimulus to the surrounding residents to expand their attention, and this is an effective means to ensure the normal flow of the supermarket. Of course, the supermarket shops are dependent on the supermarket, the supermarket business has a direct impact on the profitability of supermarket shops. So choose the strength of the supermarket or has established a good reputation of the supermarket, will play a multiplier effect.