How do startups make products from 0 to 1

venture company features: less money, people are not enough time tight. There is a significant difference between large companies and mature products.


1, lean iteration, fast delivery, rapid verification

, therefore, the first point is to fully implement an idea: waterfall flow product model no longer work, lean iteration is a better way.

lean iteration is not verbal, but throughout the entire development process, the core idea is:

key points:

1: insight into demand, the rapid completion of the demo to verify whether the demand is real

two: according to the results of the verification to determine what each iteration to strengthen, minus what

three: will be split into a weekly delivery requirements, can be updated monthly

four: observe the behavior of the user: where he likes the most, he often points wrong where he went, he did not go on, he complained about what he asked questions, etc..

our own example:

In the early stages of

, we quickly tested the importance of 4 modules: remote outsourcing, programmer presentation, user active incentives, solutions. Then according to the feedback of user behavior (what interested, willing to click on which modules, what, don’t care what hate, etc.) to determine each iteration to strengthen what, what the final form minus, now the product path.

the time of each test is not more than 2 weeks, a week out of demo, a week on-line to the user.


programmer Inn product module evolution table


key function evolution diagram

exploratory harvest (3 months, user 0-1500)

quick test to find a function that can directly bring benefits to the user (page hotspot analysis, user feedback, interviews, etc.)

outsourcing distribution (the most popular and the largest profit margins, but the most difficult)

solutions sales (developers to do after sales comparison of rejection, difficult)

programmers recruitment (hot but competitive, difficult)


home hotspot map

two: and to fully meet the needs of the optimization, but also to consider these points:

users can perceive: your C client, B client, background user

users are not aware: system performance improvement, system security, SEO

example: focus only on user perceived >

Leave a Reply

Your email address will not be published. Required fields are marked *