not only helps the property management community, but also integrates the surrounding businesses to form a perfect community life circle. And community owners through the Internet can complete the property related issues offline, but also through the platform for daily life.
China Lei in corporate leaders meeting pointed out that millet is a success, the most important is to encounter a "typhoon", he says, the "typhoon" is a pig can fly up to the typhoon mouth, if enterprises want to succeed, you need to find a typhoon belongs to "in your range".
with the rapid development of the Internet, the business model updated market competition in all walks of life, the small and medium-sized enterprise marketing and how to realize the input and output of the breakthrough innovation, how to use a good platform to create business continuity of the blue ocean market is particularly important.
below we look at: Business District, O2O system, residential platform with property services and life values combined features:
2, the business services category, supports unlimited extensions
light to find "Taiwan outlet" is not enough, but also a unique business model, Lei Jun millet summed up 5 successful key for winning the audience: the first is to use the Internet thinking to do the hardware; the second is to pay high attention to the user experience; the third is hard to do high quality. Fourth is cost plus retail, the price is super cheap. Fifth is the development of peripheral products.
what’s the topic I’d like to share with you today? It’s the fattest market. Why talk about this problem? May with the vast majority of entrepreneurs are not the same, we debut early, late 80s began to do business, do twenty-four years, read the whole business of the ups and downs, also repeatedly summed up why it took so many years to do business. So, my deepest experience is to be the fattest market. On this point, I’ll tell you what to report on the current situation of millet, millet is a new company I founded 40 years later, we started in 2010 October, millet, millet mobile phone products was released two years ago, is the end of October 2011. Last year was our first full fiscal year, and we did 12 billion 650 million yuan, and this year we are sure to break through 30 billion, perhaps at 31 billion. What I also want to share with you is, this month, we expect to exceed 5 billion, a month.
community platform set property notice column, the community property can release the latest community events, fresh vegetable prices, life information, as long as the owners login platform you can see the latest notice at the same time, the owners can also be an important announcement to share their own circle of friends, let friends see more owners.
below is the wonderful record of Lei Jun’s speech:
property services and complaints proposals can be completed in the community platform water, property costs, electricity, parking fees and other functions. For example: Housing online repair, lift obstacles, environmental sanitation complaints, the amount of water and electricity reported. Owners do not have to go out to submit the contents of the property, and property companies do not have to go door to door to copy the water and electricity.
community platform management background can add owner information, add carousel advertising, add news, add payment details, add convenience services, support more community paid or free services. In addition to the property company’s services, property companies can also cooperate with the third party service companies to add business services projects. For example: cleaning services, moving services, pet services, takeaway services, community service support unlimited expansion, basic necessities of life, everything!
how do I find the "typhoon", how to do Internet mobile phone, this topic may be from ten years ago began to recall, because I do business early debut, Kingsoft was founded in 1988, I participated in the first company founded in 90s is Kingsoft software, we also very fire. When the Internet began to 1999 — or "typhoon" to the Internet, we were busy doing WPS, busy against Microsoft, busy awfully, regardless.
District O2O will undoubtedly become the object of capital market and pursued, and looks in the residential district is also the exclusive function; particularity, functional areas to focus more on community wide coverage, the goal is clear, precise marketing. Pay more attention to the overall planning of the platform, the function of the district is to help the whole business district platform to improve the effectiveness of marketing functions.
community recommended activities include errands, repairs, contributions, businesses, including community food, convenience stores, laundry services, housekeeping, maintenance services, etc.. Community platform in the investment to join profits at the same time, create a rich community life circle, and the property can be unified management of surrounding businesses.
1, community business integration, the creation of community life circle
a lot of people would think, "Why are you so tough?" actually, what I want to share with you is, it’s not us, it’s our luck. When I say this every time, many people think I am modest. In fact, what I want to share with you today is that we are not really modest. Maybe our team is good, the products are good, even the marketing is good, and the service is ok. But, I think the most important thing is that we have encountered a "Taiwan tuyere", this "Taiwan tuyere" is a pig can fly up "Taiwan tuyere."". If your company wants to succeed, I feel that in the ability to find within the scope of your "Taiwan" tuyere".
4, community property services, online submission of applications
3, community property notification, creating a harmonious community culture