How to price a coffee drink chain

The development prospects of the chain of

coffee drinks have attracted the attention of many franchisees, want to invest in the industry, you need to master a lot of business methods, one of which is pricing. Pricing is crucial to the development of the store. Novice investors can learn a lot of relevant knowledge, in order to get more smooth development.

coffee chain store market orientation determines the main methods of coffee chain stores to obtain profits is to increase sales, and improve the sales of one of the key factors is to have the correct price strategy, pricing strategy of coffee chain stores are generally three kinds of Pricing: cost plus pricing. That is, the cost plus a certain percentage of pricing, different coffee chain will use a different percentage. This is the easiest way. Target return pricing. That is to set a target rate of return, as the price of the standard, according to the target rate of return to calculate the target profit margin. To achieve the expected revenue target when the sales are expected.

coffee drinks chain differentiated demand pricing. In the pricing of the coffee chain, according to different guests (target market), different locations, time, different levels of consumption, the difference between pricing. This pricing strategy is easy to obtain the trust of the guests, but not easy to master. Understanding value pricing. Coffee chain stores provide food and beverage and its quality, function, service, advertising and other marketing to "non price factors", make the guest to form a concept of the coffee chain products, according to this concept, with corresponding values of consumer price.

coffee beverage chain business prospects, as long as the right position to find, the development will be a lot of success. If you are new to join the business, but also need to learn a lot of pricing knowledge. Want to get the ideal income, this link can not be easily ignored. Come and experience it, don’t miss it.

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