is our underwear must be necessities, the huge market demand, so the underwear product is a good choice of business, but how to do the underwear brands? Good agents and manufacturers are often willing to regional cooperation in the operation of advertising, and in a timely manner to push out your own company. So as a clothing brand to join agents, how to better manage it? The following small series underwear brand agent, for example,
a brand choice should be careful
a Shaanxi agent within a year for 3 underwear brand first brand products, because the style is not suitable, Europeanization, changed in 3 months; second brand for about half a year, the price is too high, always open the market, had to give up; third brands had less than 3 month, the brand manufacturers will specialize in single processing to, no longer do domestic products, the agency also had to withdraw. A year later, a warehouse full of 3 brands of products, invested a lot of money and energy, but no profit, you said this agent
brand is like a wife, and you must be like-minded. The product is your source of income, must be cautious.
first look at strength. Business brand, to benefit from the possibility of relatively large, the risk is relatively small; but the threshold is relatively high, the supply of high discount, return policy is harsh, you need to have strong financial strength. If you do not have enough strength to gain equal rights, you will be at a disadvantage.
next look at potential. You must understand the brand’s business ideas, the company has a professional marketing team, etc.. Some companies do not think it is a good brand to make money, try to hold the psychological operation of the brand, and there is no long-term goal. The industry has produced such a joke: Guangdong brand in some magazine ads for several months to put up a pageantry of a brand, a few months later found no benefit back into the wholesale to go. The results of a group of agents.
last look at the local market. You should pay attention to the brand’s product characteristics are in line with your region, the consumer’s physical characteristics and preferences, etc.. Many brands of products sold in the south, in the north market will not necessarily have an advantage, the north and south of China female body size is very different.
two, the operator can not rely on their own manufacturers to conduct scientific planning
brand ownership is the manufacturer, the agent has the right to operate the region. You mustn’t put anything on the manufacturer. Underwear industry as a whole is a backward industry, many manufacturers do not necessarily go to the professional brand. So, more often, you have to rely on