Renee also discussed the ability to make automobile headlights smart for safer driving, building smart cities and capturing enough information to cost efficiently human genome sequences to address cancer treatment more effectively.It was a motivational kickoff to what has already been an exciting conference. Follow coverage live on twitter with #IDF13.Tomorrow I will recap some of the insights I’m gaining for mobility and business.Chris@chris_p_intel If there was one theme that came though big at #IDF13 in the Brian Krazanich (BK) and Renee James keynote this morning was that size matters. The smaller the device the more personal and scalable the use case bigger the data challenge and the bigger the opportunity to change the world.BK opened with the dramatic innovation that is happening at Intel emphasizing the importance of SOC (System on a Chip) integration – demonstrating how Moore’s Law is enabling this future reduction in size of chips. After showcasing the latest latest 22nm and 14nm products powering everything from powerful data center infrastructure to 60 new 2 in 1 personal computing devices to Atom based phones to a new architecture called Quark, that is 1/5th the size and 1/10th the power of Atom to enable the Internet of Things.The message was about the power and opportunity for integration: from technology integration to delivering integrated computing experiences. As Intel moves to an SOC focused approach to innovation core CPU real estate on today’s chips are taking up less and less of the overall silicon footprint as new capabilities are integrated. This integration is enabling the delivery of advanced system capability to smaller devices that are located virtually everywhere.Renee showed how we can take full advantage of this approach describing an integrated computing solution exhibited in healthcare for wearable technology where a current bedside health monitoring system is being replaced by a wristband and in the future implanted technology on a patient so that we can move patient care out of the hospital, reducing the cost and improving quality of care.