Why Your Emails Need a Personal Touch

first_img3. Make your email a part of a conversation.Sending your email from one person, using first-person pronouns, and including contractions will keep your note feeling conversational. If you write, “The Denver Puppy House is pleased to receive your donation,” or, “We used those funds to buy medicine,” you might come across as formal and dull. But if you write, “I am so glad you were able to make a donation to help our puppies,” or “I couldn’t have done it without you,” you’ll sound intimate and chatty. 1. Use a personalized greeting.If your friend sent you a note that said, “Dear Sir or Madam,” you might be a little confused. While you may not individually know all of your supporters, think of them as your nonprofit’s treasured partners and write to each one by name with a friendly greeting. Try saying “Hello there, Matt!” instead of “Dear Matthew.”2. Have a warm tone.Adopt a warm, welcoming tone by using simple sentences and informal language. This will help your email be breezy instead of stiff. Choosing shorter words such as “get” over longer words like “acquired” will make your email read as if from a friend. When your donors feel valued and special, they’re more likely to give again and again. One way to spread the love is by giving your emails a personal touch. Here’s how:last_img

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