Chelsea target Richarlison won’t rule out move from Watford

first_imgTransfers Chelsea target Richarlison refuses to rule out move away from Watford Alex Fisher 23:38 2/15/18 FacebookTwitterRedditcopy Comments(0) richarlison - cropped Getty Images Transfers Chelsea Watford v Everton Watford Premier League Plenty of big Premier League sides have been linked with the Brazilian, but the forward claims he is happy with the Hornets Richarlison has not ruled out a move away from Watford but the Brazilian insists he remains fully focused on life at Vicarage Road.The forward swapped Rio de Janeiro for Watford in July after the Hornets agreed an £11.5 million deal with Fluminense.He quickly adapted to the Premier League with five goals in the first half of the season, and he has been an ever-present under both Marco Silva and Javi Gracia. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player His performances have reportedly attracted the attention of league rivals Arsenal, Tottenham and Chelsea, whose alleged interest could spark a bidding war for the 20-year-old.Richarlison remains focused on Watford for now, though, with the forward deferring to his representatives.”In the future you never know but I leave all things like that up to my agents,” he told the London Evening Standard.”At the moment my head is completely in Watford. “I am not thinking about anything else and I want to help the team get as far as possible in the league. “That is my objective, that is my focus and nothing else.”Remaining in England is definitely a top priority for the youngster. “I want to play in this country for as long as possible,” Richarlison added. “It is a great league and has been a great experience for me. I want to improve and playing in England can help me do that.”last_img read more

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‘No Liverpool player would get in Madrid’s team!’

first_imgUEFA Champions League ‘No Liverpool player would make Real Madrid’s team’ – Del Bosque Harry Sherlock Last updated 1 year ago 18:43 5/22/18 FacebookTwitterRedditcopy Comments(48) Mohamed Salah Liverpool 2017-18 Getty Images UEFA Champions League Real Madrid v Liverpool Real Madrid Liverpool The former Blancos manager is supremely confident his old team will beat Jurgen Klopp’s men in this weekend’s Champions League final Former Real Madrid manager Vicente Del Bosque insists that no Liverpool player would get into Los Blancos’ team as the two sides prepare to face off in this weekend’s Champions League final.The Reds defeated Roma to reach the showpiece in Kiev, while Real overcame Bayern Munich in the last four .Both sides have been in exciting, swashbuckling form in Europe, with the Reds scoring 17 goals in just six knockout fixtures, and Real hitting 13. Article continues below Editors’ Picks Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now Mohamed Salah has inspired Liverpool’s superb run to the final, scoring 10 goals in 12 appearances in Europe’s premier club competition, but Del Bosque does not believe the Egypt international would make Zinedine Zidane’s starting XI.Indeed, the 67-year-old, who won the Champions League and La Liga twice apiece during his reign at Santiago Bernabeu, believes the final could be something of a rout.”Real Madrid have a great squad, and it’s the best club in Europe right now,” Del Bosque told Spanish outlet COPE .“They have to ratify that on Saturday. Real Madrid will beat Liverpool 4-1.“I cannot find a single Liverpool player that improves Real Madrid, [not even] Salah.”[Gareth] Bale and [Karim] Benzema are very good. “Benzema is a great player too, sometimes [he can go] cold, but he has given an extraordinary performance, and Cristiano Ronaldo makes them all better.”Del Bosque also won the World Cup and the European Championships with Spain in 2010 and 2012 respectively.Liverpool prepared for this weekend’s final with a 4-0 win over Brighton on the final day of the Premier League season, two weekends ago, while a rotated Real XI drew 2-2 with Villarreal on Saturday. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

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‘No way Klopp will be tempted by Real Madrid’

first_imgLiverpool ‘No way Klopp will be tempted by Real Madrid’ – Liverpool boss tipped to stay put Chris Burton 19:47 6/2/18 FacebookTwitterRedditcopy Comments(0) Jurgen Klopp Liverpool 2017-18 Getty Images Liverpool Jürgen Klopp Real Madrid Primera División Premier League The Reds boss has been mentioned as a possible successor to Zinedine Zidane, but Christian Purslow thinks he’ll remain at Anfield Jurgen Klopp is being backed to remain at Liverpool by former Reds director Christian Purslow, with him claiming there is “no way” the German will be tempted by Real Madrid .The German tactician is among those to have been  mooted as a possible successor to Zinedine Zidane at the Santiago Bernabeu following the shock resignation of a three-time Champions League winner.Klopp was on the receiving end of the last of those triumphs , with Liverpool suffering a 3-1 defeat in Kiev following an error-strewn display from goalkeeper Loris Karius. Article continues below Editors’ Picks Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Sorry, Cristiano! Pjanic is Juventus’ most important player right now The Reds had, however, performed admirably in reaching that stage and, with further additions already being made at Anfield , are looking to the future with optimism and excitement.Purslow believes that will be enough to keep Klopp in his current post, with Liverpool’s former managing director telling Sky Sports : “The key difference I think for the last five, 10, 15, 20 years, is the sheer amount of wealth in the Premier League means there’s no economic reason for those managers to move to Real Madrid.”It boils down to prestige, trophies and where they see the potential of their current situation.”There is no way I think Jurgen Klopp is going to be tempted to move given the season he’s just come off.”While confident that his former employers on Merseyside can retain the services of their highly-rated manager, Purslow fears Tottenham may face more of a struggle if Madrid decide to make a move for Mauricio Pochettino.He added: “I’m less certain about Pochettino. I saw his comments and he didn’t exactly dismiss it.”He’s got a long-term contract – well done Daniel Levy. It would cost Madrid a huge amount of money to sign Pochettino, to break that contract.”But I think if they offer Spurs £50 million and he wanted to go, stranger things have happened in football.”Pochettino has provided mixed messages when quizzed on his links to Madrid , with claims that he is happy in north London after penning fresh terms countered by admittance that anything can happen in the future. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

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When it pays to be an un-hip marketer

first_imgAre you uncool and old school? I am, apparently – at least my teenage daughter tells me so.The good news is, sometimes it pays to be un-hip. Especially if you work in marketing. I was reminded of this by Dorie Clark’s recent piece in the Harvard Business Review Blog. As she notes, sometimes the pursuit of shiny new things leads us away from basic marketing principles that work best.She says, ask yourself:1. What is everyone else doing — and how can I do the opposite? Being trendy makes you less of a standout. If every other charity is sending out calendars to thank supporters, buck the trend and give donors personal calls, for example. If everyone is zigging, zag.2. What worked in the past that’s been abandoned — and why? Some old ideas should not come back. Like the below fashion statement which I first saw via Jeffrey Forster. But we often stop effective marketing programs because staff change, people find it dull or someone drops the ball. Take a tour of your past and brush the dust off what worked before. It might work well again.3. What circumstances have changed that might allow for new opportunities? Are there old ideas whose time has come?I’m with Dorie Clark. It’s not a bad thing to eschew the shiny and embrace the dusty. Especially if it’s marketing gold. But not if it’s double denim.last_img read more

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5 tips for better orchestrating your messages this holiday

first_imgIf you want the best response to your outreach this holiday, focus on creating surround sound around your supporters. You want to project the same messages via multiple channels in a well-orchestrated marketing symphony.How do you do that? Roger Craver had some good tips in Fundraising Success that focused on retention. Here are five ways to better orchestrate your messages this holiday, inspired by his thinking.1. Create one message or theme and build on it. You want your outreach via email, direct mail, telephone, social media, mobile, etc. to sound like variations on a theme – not unrelated music. Pick a key idea and reinforce it through each medium through which you contact supporters.2. Contact supporters in multiple ways. The best way to build a relationship with donors is to acknowledge the fact that people like to give in a variety of venues: email, direct mail, Facebook,etc. There are not just pure “online donors” and “mobile donors”and “direct mail” donors – there are donors who choose to mix it up. Research shows donors give the most – and stay the longest – when you take this approach.3. In each form of outreach, reference other ways to connect. Put web addresses for online giving in your direct mail. Put postal addresses on your website. And so on.4. Experiment. Roger notes that some organizations have success when they send text messages to donors the day direct mail hits. Others find better responses by sending emails a little while after a direct mail piece lands. Test different combinations and timing to see what works best for you.5. Plan around the donor. Get all of these pieces playing together by creating a comprehensive plan around the donor (rather than having each department at your organization doing their own thing). You want harmonic sense for your supporters — a lovely set of surround sound rather than a cacophony of ad hoc outreach! So make a calendar from the donor perspective and confirm your supporters are getting the right messages, through the right channels at the right times.last_img read more

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3 powerful ways to do a better job in 2013

first_imgHere are three ways you can improve your work – and your workplace – in the New Year. 1. Know what you’re doing before you worry about how you’ll do it.We jump to thoughts of implementation so often in our work, and that tendency creates several problems. We may not know exactly what we’re implementing, why we’re implementing it or how much is possible. By skipping ahead to the details, we begin work that may not make sense — and we unnecessarily constrain ourselves. This year, be mindful about each idea you’re pursuing and determine its larger purpose before running forward with activities. It’s not about what you’re doing but why you’re doing it.2. Spend at least 15 minutes a day in deliberate thought about something bigger than your to-do list.This is critical. I believe in mornings – but for some people, it works best to do this exercise at the end of the day to prepare for the next morning. What larger purpose defines you right now? One year from now, what will you be glad you did tomorrow? Ten years from now? What are the big things that need to happen to advance those aspirations? I believe the sum of our efforts each year reflects the rigor we apply to these larger questions. Take a few minutes each day to ask them. You may not have every answer, but you’ll make smarter choices along the way – and let the little crap go more easily. For me, five minutes at the start of my workday plus nightly blogging are tools I use in trying to step out of everyday to-do lists and think about what ideas matter most each day. What tools can you put into place to schedule reflection?3. Think about what unites your colleagues rather than what’s in it for you.The best workplaces in the world have something in common: Colleagues embrace a collective vision, and they’d do anything for each other. I’d always prefer to be in that kind of culture than a dog-eat-dog slugfest because it’s better for me and better for my organization. Try to set a course toward that kind of camaraderie. Define what you all want to do together. Along the way, share credit. Recognize the achievements of others. Sacrifice something selfish if it yields a greater good. If you are a manager, you have the chance to transform the experience of those who report to you. Seize it with a spirit of selflessness. In the end, it’s the fastest way to achievement – and happiness – for everyone.last_img read more

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3 tips for being calmer and more creative

first_imgHBR has a nice post this week on quieting your mind – and recharging it. You can check out the whole article here, and I’ve posted a quick summary. Try one or all of these three practices:1. Mini-meditation: For 10 minutes on public transportation each morning, close your eyes and imagine a relaxing scene like a tree or waterfall. Try to focus only on that. If you drive to work, arrive 10 minutes early and do this in the parking lot. Says author Matthew May, “People who meditate show more gray matter in certain regions of the brain, show stronger connections between brain regions and show less age-related brain atrophy.” Sounds like a good reason to try this!2. Pulsing: Take breaks between stretches of 90 minutes of work. You just spent a lot of energy – now recharge for five minutes by doodling, listening to music or taking a brief stroll.3. Daydream walks: Find 20 minutes or so to let your mind wander. A lunchtime walk or morning jog are good times to try. Do not think about work but rather something you like to imagine, like a dream trip. You’re taking care of your creative brain – and the benefits will extend to all of your life.last_img read more

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Trying to motivate people to change? Reward them.

first_imgIf you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me?For example: If I buy Nikes, I’ll feel like an athlete. If I go to your meeting, I’ll get some face time with senior staff.Benefit exchanges are useful for all kinds of situations. Like getting someone at work to agree to your proposal, encouraging people to change their habits or inspiring someone to donate to a cause.But we often get the benefit exchange wrong. We don’t offer a strong enough reward – or a sufficiently clear call to action.So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange. If you’re trying to persuade someone to do something, think about sharpening the “what’s in it for me?” answer with a better reward.A compelling reward has five important attributes: It should be immediate, personal, reflective of your audience’s values, better than competing rewards, and credible.Immediate: The best rewards are available to our audience right away. Few of us take action based on a reward that we expect to receive in the far future. It is human nature to seek instant satisfaction over distant gratification. So think about what your call to action will do for someone in the short term. Eating a hamburger satisfies our hunger, drinking beer makes the ball game more fun, and wearing cologne makes us feel sexier. Donating to charity makes us feel we made a difference for one person, today. How can you show an immediate result may be possible?Personal: The reward needs to make people feel their life will be better as individuals or within their tight circles of friends, family and community. Take the attributes of what you want people to do and sell them as benefits. What will recycling or sidewalks or education policy do for your audience? At the end of the day, the personal connection, not the grand concept, grabs our attention.Grounded in audience values: We can’t easily change what other people believe, but by plugging into their existing mind-set we unleash great power behind our message. Make sure the reward you are offering is something others seek – not just what you want. Those two things are rarely the same, but we often imagine they are!Better than the competition: Think competitively about your reward. Is it better than what people get for doing nothing – or something else? Don’t forget there’s a reason people aren’t taking action. They may be deriving benefits from those behaviors. How can you make your reward better than what people get from maintaining the status quo?Credible: Last, you need to make sure the claim of your benefit is believable. People need to believe they can get the reward. Show other people gaining the promised benefit or telling a good story can bolster your case. Make the promise change credible.If people aren’t doing what you want, you may find out why by reviewing this list. Are you making your offer sufficiently irresistible? Or could you sweeten the reward in one of these areas? It’s worth the effort to consider, because a great benefit exchange makes it far easier (and faster) to get to yes.last_img read more

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Compelling Images for Nonprofits: When Babies and Puppies Aren’t in Your Mission

first_imgThe verdict is in: Donors love puppies and babies. But not every organization can use an image of a child or dog to tell their story. So what kind of images can you use if your mission isn’t related to a smiling child or a playful puppy? Here are some ideas to help you create or find compelling images for your nonprofit.Find InspirationLook to other organizations you admire and see how they are using images. Here are a few examples from our Network for Good partners: To recruit volunteers and supporters, the San Francisco-based St. Anthony Foundation used Facebook to showcase a collection of images featuring current volunteers, local famous faces and their clients posing with their dining room’s newly branded cafeteria trays. Your organization’s shared drive is one place where you can keep images. Photos stored on a shared drive are accessible to everyone in your office and, unlike a desktop computer, can be recovered if your organization’s system crashes.An external hard drive is another option for photo storage. External hard drives are portable, reliable, and are a good storage solution for organizations that don’t have a shared drive.If you chose to store images online, consider using a free tool such as Picasa, Flickr, or Dropbox.Sharing Your PhotosBefore you start publishing images online, sharing them with the media, or adding them to your annual report, be sure to have the following:Photographer’s name. (Don’t forget to give credit!)Caption to accompany the image. (Captions are read more often than blocks of copy.)Relevancy. Images need to enhance your story, not distract or confuse.Social media is a great place to share images that you’ve collected.Post an image on Facebook and ask your fans to contribute caption suggestions.Share images on Twitter with a specific call to action (and don’t forget an appropriate hashtag).If your staff members and volunteers have the ability to take pictures with their phones, encourage them to share on Instagram.Be sure to include images in as many communication pieces as possible. Compelling images create a deeper emotional impact than words alone. Include images on your website, newsletter, donor appeal letters, fundraising campaign pieces, brochures, annual report, Holiday greetings, and event invitations.RememberYou don’t have to have puppies and babies in your images to make them appealing to donors.Create an emotional impact with the images you chose.Collecting and capturing images should be part of your regular communications plan.Look for inspiration, don’t be afraid to get started, and continue to build up your nonprofit’s photo collection.When you capture the heart and soul of your mission, iPhone pictures on Instagram can be just as compelling as professional photograph. Google’s Picasa makes it easy to control a photo album’s privacy setting. Gardens for Health International’s website has beautiful images of their work. Most of their images are action shots with a high color contrast that always leave the viewer feeling positive.The St. Anthony Foundation has a great collection of photos from their Willing to Serve campaign (including some famous faces).The St. Bernard Project has wonderful stories and images accompanying their Faces of Katrina campaign.The Arts Council of New Orleans never misses an opportunity to take pictures at community events showcasing the arts in their area.Public radio station 90.7 KSER has a unique way of highlighting their staff members and behind-the-scenes moments with images on their Facebook page.Organize Your IdeasStart a Pinterest board and collect images you admire. When the time comes to work with a photographer, show them the images you’ve collected so that they understand the types of photos you are looking for. Sharing good examples helps set an expectation for the kind of images you want.Think about the work your organization does. How can you capture that in an image? Are there any upcoming events that would serve as good photo opportunities that can help tell your story? Would an on-site photo shoot or a series of pictures of your fieldwork do a good job of illustration your mission?Getting StartedWhen moving beyond inspiration to taking and choosing photos, don’t forget the basics:Use photos to help tell your story.Choose photos that grab the attention of the viewer.Use photos that create an emotional impact. (Human faces are the best.)If you can’t take your own images anytime soon, learn the right way to use stock images.Storing Your PhotosOnce you have a solid collection of photos that represent your work, what do you do with them? Here are suggestions for storing and managing photos.last_img read more

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7 Online Donation Page Mistakes to Avoid

first_imgHas it been a while since you’ve updated your organization’s online donation page? It’s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes:1. Too much text.Once your donor has landed on your donation page, don’t confuse, overwhelm, or bore them with paragraphs of text. One or two lines of short, compelling copy are plenty. Your goal is to reinforce your call to action and get donors to your donation form as quickly as possible.2. Too many options.Just like too much text, too many options on your online donation page can make donors less likely to complete your form. Get rid of unnecessary fields and remove extraneous navigation that will take donors away from your page.3. Inconsistent branding.When a donor goes to your donation form from your email appeal or website, do they feel like they have been transported to a different planet? A donation page that looks like your other campaign materials and your nonprofit’s website makes your donation experience familiar and seamless.4. Outdated information.This may seem like a no-brainer, but if you have outdated information on your nonprofit donation page, you’re sending a not-so-subtle signal to donors that you may not be the best steward of their gift. Make sure you’re not still touting a matching grant that has expired, a program that has ended, or last year’s fundraising goal.5. Lack of testing.Two types of online donation page testing will help you get better results this year. Usability testing will help you uncover any issues that may derail a donor. A/B testing can help you decide which images, calls to action, and suggested donation amounts perform best. 6. No suggested giving amounts. Make it easy for your donors by offering suggested giving amounts that take the guesswork out of how much to give. Use your average gift as a starting point, and then offer one giving amount that’s slightly lower and two or three higher amounts. Illustrate what each gift level could provide with impact labels to help donors visualize the result of their donation.7. No recurring gift options.If you’re not offering supporters a way to give a recurring gift, you’re missing out on donations. Recurring gifts help donors fit giving into their budgets and allow you to collect more over time. If donors feel like they can’t give enough to make a difference, they may not give at all. Frame your recurring gift options in a way that lets donors know how their regular support will help.last_img read more

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Today is Be Your Donor Day

first_imgToday is Network for Good’s official Be Your Donor Day. Today is the day all nonprofits should review their digital fundraising channels through their donors’ eyes. Of course, while every day should be Be Your Donor Day at your organization, we want to encourage all fundraisers to devote some time today to experiencing their outreach and donation process from their donor’s perspective. A third of all online giving will happen in December—now is the time to make sure your donors will have an easy giving experience that inspires and delights them. Don’t let your hard work of creating a great year-end fundraising plan go to waste! Make it your mission to find and fix any problems that may trip up your donors before the busiest giving days of the year. So, what can you do to celebrate Be Your Donor Day? Here are some suggestions:— Visit our Be Your Donor Day headquarters for donor-centric fundraising resources, including a Be Your Donor checklist and year-end fundraising guide.— Pledge to set aside time to view your entire fundraising and donation process from your donor’s perspective.— Put on your “donor hat” and make a donation, submit a contact form on your website, and call your main phone line. What happens? Is the process what you’d expect? Is it easy?— Ask a friend or family member (someone not overly familiar with your organization) to help you test your website and donation page.— Join the conversation on Twitter with the hashtag #BeYourDonor.We asked a few of our friends in the nonprofit space to share their suggestions for Be Your Donor Day. Read on and check out their amazing tips:Kivi Leroux Miller wants you to rethink your newsletter strategy. Make it a valuable resource for your donors.Social Media for Nonprofits co-founder Darian Rodriguez Heyman recommends you follow the Burrito Principle when timing your social media posts. Post important updates when your donors and supporters are most likely checking their feeds.Mark Rovner and Alia McKee of Sea Change Strategies encourage fundraisers to consider the appreciation you show your donors. Would your organization pass the Bulls-Eye Test?Joanne Fritz suggests you view your website from the donor perspective. In addition to having a nice, clean layout with a prominent DonateNow button, your website should also strive to answer your donor’s most important questions.Form connections and get to know your donors, supporters and prospects, says Nancy Schwartz. Do donors feel connected to you and your organization?Big Duck’s Farra Trompeter shared this gem from last year’s Be Your Donor Day: make sure your donors love you! Here are 11 ways donors show you they care about your organization. Take the pledge to Be Your Donor and make your emails, donation page, website, and social media more donor friendly!I’d love to hear your ideas — share how you plan to “Be Your Donor” in the comments below.last_img read more

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Why Your Emails Need a Personal Touch

first_img3. Make your email a part of a conversation.Sending your email from one person, using first-person pronouns, and including contractions will keep your note feeling conversational. If you write, “The Denver Puppy House is pleased to receive your donation,” or, “We used those funds to buy medicine,” you might come across as formal and dull. But if you write, “I am so glad you were able to make a donation to help our puppies,” or “I couldn’t have done it without you,” you’ll sound intimate and chatty. 1. Use a personalized greeting.If your friend sent you a note that said, “Dear Sir or Madam,” you might be a little confused. While you may not individually know all of your supporters, think of them as your nonprofit’s treasured partners and write to each one by name with a friendly greeting. Try saying “Hello there, Matt!” instead of “Dear Matthew.”2. Have a warm tone.Adopt a warm, welcoming tone by using simple sentences and informal language. This will help your email be breezy instead of stiff. Choosing shorter words such as “get” over longer words like “acquired” will make your email read as if from a friend. When your donors feel valued and special, they’re more likely to give again and again. One way to spread the love is by giving your emails a personal touch. Here’s how:last_img read more

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Thank you for being amazing

first_imgYou are the changemakers, the risk takers, the champions, and the power behind great causes that make the world a much better place. On behalf of the team here at Network for Good, thank you for all the good you do in the world. You amaze and inspire us each day and we are grateful to work alongside you. And for those celebrating in the U.S., have a happy and safe Thanksgiving.last_img

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3 Special Ways to Show Your Donors Some Love

first_imgSending thank you notes and providing tax receipts are important steps to building good donor relationships—but they’re just the beginning. Here are three ways you can go above and beyond with your donor appreciation.1. Say happy birthday!Food Finders Food Bank in Lafayette, Indiana, asks a surprising question on its donation page: What is your birth month and day? No, there isn’t a legal age for donating. Food Finders is collecting birthday information so that they can send donors happy birthday ecards in 2014, says Food Finder’s Director of Development Cheryl Precious. Contacting your donors to celebrate lets them know that you care and keeps you in mind.2. Feature their stories in your newsletter or on your website. Each month, Sacramento Food Bank & Family Services features a different volunteer. Why should your nonprofit promote its donors? Highlighting the people you support and the people who support you keeps your mission front and center for everyone. “Donors commit their hard-earned money and time to your cause, so emphasizing them says thanks and gives your nonprofit more credibility,” says Network for Good’s Senior Communication and Success Specialist Annika Pettitt.3. Host a special event.Giving donors a behind-the-scenes experience or hosting programs for them is an exclusive experience that shows your gratitude. The Barter Theatre in Abingdon, Virginia, hosts donors for a quarterly luncheon and discussion series, as well as special tours. Annika says that unique activities are an extra fun way to encourage a relationship with donors and keep them involved.Image Credit: Shambhulast_img read more

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10 Social Media Stats for Nonprofit Marketers

first_imgIs one of your 2014 goals to get your social strategy in order? Here are 10 fun stats on social media that can help you decide how to spend your time.73% of U.S. online adults now use social networking sites. Source: Pew Tweet this.Roughly one-third of the world’s population is now online. Source: We Are Social Tweet this.68% of Instagram’s users are women. Source: Business Insider Tweet this.50% of nonprofit communicators label social media as a “very important” communication tool. Source: Nonprofit Marketing Guide Tweet this.Tweets with images receive 18% more clicks and 150% more retweets. Source: Buffer Tweet this.71% of U.S. online adults are now Facebook users. Source: Pew Tweet this.55% who engaged with causes via social media have been inspired to take further action. Source: Waggener Edstrom Tweet this.In the U.S., users spend 114 billion minutes a month on Facebook. Source: Business Insider Tweet this.70% of YouTube traffic comes from outside of the U.S. Source: 9Clouds Tweet this.40% of Facebook users surveyed say they log in to the social network multiple times per day. Source: Pew Tweet this.Need some help thinking about how to leverage social media for your nonprofit’s outreach strategy? Download this free guide from Network for Good, Social Media Mini Guide for Nonprofits.last_img read more

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